bush did so well in, colorado, iowas, your nevadas new mexico. romney did didn't play out there. >> to give you a sense of the magnitude, 8% of the hispanics in 2008 and 10% this year and romney's share went from, republican share went to 27 from 31. >> and the romney campaign thought they needed 37% of that hispanic vote for the numbers to win and they got 27%, the arithmetic on the latino vote is just brutal and obvious, they have to do something about that. >> paul: quickly? >> i want today make one more point about the type of campaign at that romney ran. focused on the economy and wanted to make the obama economy, but he woke up wednesday morning and probably saw an exit poll figure that had him devastated for people, 50% of the electorate still thought this economy was george w. bush's fault. it's astonishing. >> it's astonishing. >> and one of the failures, not making a distinction in the campaign, the theme explanation why he would be different than george w. bush. when we come back, the soul searching begins as republicans face another f